The Porsche Design Studios-designed behemoth boasts a 201-inch backlit LED screen. When the TV is not required, it is stored underground in a waterproof shaft. The touch of a button on the TV’s remote control opens the lid of the storage shaft. A pillar-shaped support column then rises to as high as 15 feet. Once the stand reaches its set height, seven large screen panels unfold to form the 201-inch LED television.
The set can be rotated up to 270 degrees to capture the optimal viewing angle. It takes less than a minute from the remote-control activation to the TV being ready for use, a marvelous feat of engineering when you realise the screen alone weighs 1.4 tons.
Design wonder aside, how does the TV perform? Not too shabby at all - the water-resistant screen’s 100,000 HZ refresh rate is 500 times the performance of a standard TV set. It's also the only LED TV screen with a six-millimeter pixel pitch, a low-pixel rate that ensures comfortable viewing even on the brightest of days.