Although we may diguise our timidity as concern for others, a desire not to hurt or offend them, in fact it is the opposite - we are really self-absorbed, worried about ourselves and how others perceive us. Boldness on the other hand, is outer-directed, and often makes people feel more at ease, since it is less self-conscious and less repressed. It never induces awkwardness or embarrassment. And so we admire the bold, and prefer to be arond them, because their self-confidence infects us and draws us outside our own realm of inwardness and reflection.
You must practice and develop your boldness. You will often find uses for it. The best place to begin is often the delicate world of negotion, particularly those discussions, in which you are asked to set your own price. We often put ourselves down by asking too little.
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